Oleum Cottage Calming and Soothing Hand and Body lotion 100 ml Made with cold pressed oils and lavender essential oil 100 natural Non sticky light feel lotion Boosts immunity Assist sleep Protects from UV damage

Oleum Cottage Calming and Soothing Hand and Body lotion 100 ml Made with cold pressed oils and lavender essential oil 100 natural Non sticky light feel lotion Boosts immunity Assist sleep Protects from UV damage

Key Features: - Made with cold-pressed oils and lavender essential oil - 100% natural ingredients - Non-sticky, light-feel lotion - Boosts immunity and assists in sleep - Protects skin from UV damage

For whom: Ideal for those looking for a calming and soothing hand and body lotion that is natural, non-sticky, and provides various benefits such as boosting immunity and assisting in sleep.

Pros: - Natural ingredients - Light feel - Multiple benefits for skin health - Pleasant lavender scent

Cons: - Only available in a 100 ml size - Lavender scent may not be preferred by everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cold pressed oils and lavender essential oil align with current consumer preferences	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in skincare	Brandwatch
Category Momentum	20	15	Growing demand for natural body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural body lotions	IRI
Competition	10	6	Facing strong competition from established and emerging natural body lotion brands	Kantar
Use-case Advantage	5	5	Offers immunity boost and sleep assistance, unique benefits in the market	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural body lotion with competitive pricing and unique benefits

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