Olay Ultra Moisture Body Wash with Coconut Oil 650 ml

Olay Ultra Moisture Body Wash with Coconut Oil 650 ml

This Olay Ultra Moisture Body Wash is infused with coconut oil to help nourish and hydrate the skin. It is designed to provide long-lasting moisture, leaving the skin feeling soft and smooth.

Key Features:
- Enriched with coconut oil for added moisture
- Creamy lather gently cleanses the skin
- Leaves skin feeling hydrated and refreshed

For whom:
This body wash is suitable for those with dry skin looking for a hydrating formula that will leave their skin feeling moisturized and soft.

Pros:
- Rich, creamy formula that lathers well
- Long-lasting moisture for soft skin
- Pleasant coconut scent

Cons:
- Some may find the scent too strong
- Bottle may be too large for travel

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut oil ingredient aligns with Indian consumer preference for natural products.	Euromonitor
Brand Strength	20	18	Olay is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium body wash gels in India.	Kantar
Competition	10	8	Facing strong competition from other established body wash gel brands in India.	Nielsen
Use-case Advantage	5	5	Moisturizing properties suitable for Indian climate and skin types.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Olay Ultra Moisture Body Wash well in the Indian market.

Factor	Rating (out of 5)	Notes
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