Nuskhe By Paras Summer Essential Pit Glow Roll On Deo Combo long lasting odor protection

Nuskhe By Paras Summer Essential Pit Glow Roll On Deo Combo long lasting odor protection

Key Features: - Contains natural ingredients like neem and aloe vera to soothe and protect the skin - Alcohol-free formula that is gentle on sensitive skin - Roll-on design for easy application and mess-free usage

For whom: - Ideal for anyone looking for a long-lasting deodorant that also helps lighten underarm skin - Suitable for all skin types, including sensitive skin

Pros: - Provides all-day protection against body odor - Helps in improving the appearance of underarm skin - Easy to use and travel-friendly design

Cons: - Some users may prefer a different scent - May not be as effective for heavy perspiration

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative summer essentials with long-lasting odor protection	Business Standard, Livemint
Brand Strength	20	10	Established brand with loyal customer base	TOI, Hindu
Category Momentum	20	15	Deodorant category growing rapidly in Indian market	Mint, ET
Price Positioning	20	10	Competitively priced for the features offered	Economic Times, Business Today
Competition	10	6	Facing moderate competition from established and new brands	Financial Express, Business Line
Use-case Advantage	5	5	Addresses specific need for pit glow and long-lasting freshness	Outlook
Final Market Score	100	66/100 (3.30/5)	Innovative summer deodorant combo with strong market potential

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—