NOW Foods Grapeseed Oil

NOW Foods Grapeseed Oil

About Product: NOW Foods Grapeseed Oil is a natural oil extracted from the seeds of grapes. It is rich in antioxidants and has a light, non-greasy texture.

Key Features: - High in vitamin E - Moisturizing and nourishing for skin - Can be used for massage or as a carrier oil for essential oils

For whom: This product is suitable for individuals looking for a natural and versatile oil for skincare and massage purposes. It is gentle enough for all skin types.

Pros: - Absorbs quickly into the skin - Can help improve skin elasticity - Versatile for various uses

Cons: - May not be suitable for individuals with grape allergies - Some may find the scent of grapeseed oil to be too light

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Grapeseed oil is popular for skincare due to its light texture and antioxidant properties.	Statista
Brand Strength	20	18	NOW Foods is a trusted brand known for quality products.	Euromonitor
Category Momentum	20	15	Growing demand for natural body oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium body oils in the market.	Kantar
Competition	10	8	Facing competition from other established natural body oil brands.	Nielsen
Use-case Advantage	5	5	Versatile oil suitable for massage, moisturizing, and hair care.	GfK
Final Market Score	100	76/100 (3.80/5)	NOW Foods Grapeseed Oil holds a strong position in the Indian body oils market.

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