NIVEA Shea Smooth 400ml Body Lotion 48 H Moisturization With Deep Moisture Serum Shea Butter Non Greasy Healthy Looking Skin

NIVEA Shea Smooth 400ml Body Lotion 48 H Moisturization With Deep Moisture Serum Shea Butter Non Greasy Healthy Looking Skin

Key Features: - Contains Shea Butter and Deep Moisture Serum for intense hydration - Provides 48 hours of moisturization - Non-greasy formula absorbs quickly into the skin - Leaves skin looking healthy and radiant

For whom: - Ideal for those with dry skin in need of long-lasting hydration - Suitable for all skin types

Pros: - Intensely moisturizes and nourishes the skin - Absorbs quickly without leaving a greasy residue - Leaves skin feeling soft and smooth - Long-lasting hydration for up to 48 hours

Cons: - Some may find the scent too strong - May not be suitable for those with sensitive skin or allergies to Shea Butter

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting moisturization and non-greasy formula, aligning with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	NIVEA is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the body lotion segment from both local and international brands.	AC Nielsen
Use-case Advantage	5	3	Addresses the need for healthy-looking skin with shea butter and deep moisture serum.	Kantar
Final Market Score	100	66/100 (3.30/5)	NIVEA Shea Smooth 400ml Body Lotion is well-positioned in the Indian market with its strong brand, suitable features, and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—