NIVEA MEN Vitality Fresh 250ml Body Wash Shower Gel for Face Body Hair Power of Ocean Minerals Long Lasting Summer Freshness Clean Healthy Moisturized Skin

NIVEA MEN Vitality Fresh 250ml Body Wash Shower Gel for Face Body Hair Power of Ocean Minerals Long Lasting Summer Freshness Clean Healthy Moisturized Skin

About Product: NIVEA MEN Vitality Fresh Body Wash Shower Gel is a refreshing and invigorating shower gel specially designed for men. It is infused with the power of ocean minerals to provide a long-lasting feeling of freshness.

Key Features: - Suitable for use on the face, body, and hair - Enriched with ocean minerals for a clean and healthy skin - Leaves skin moisturized and refreshed - Provides a long-lasting summer freshness

For Whom: This Body Wash Shower Gel is perfect for men who lead an active lifestyle and want to feel energized and refreshed after a shower. It is suitable for all skin types.

Pros: - Invigorating scent that lasts all day - Hydrating formula that leaves skin feeling soft and moisturized - Can be used on both body and hair, making it convenient for daily use

Cons: - Some users may find the scent too strong - The consistency may be too thick for some preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of benefits suitable for Indian consumers	The Economic Times, Hindustan Times
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for body wash gels in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360, India Retailing
Competition	10	0	Facing strong competition from established and emerging brands	Forbes India, Business Today
Use-case Advantage	5	3	Addresses specific skin and hair care needs effectively	Vogue, Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned body wash gel with strong brand and feature fit

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—