NIVEA Cocoa Nourish Body Lotion 400ml

NIVEA Cocoa Nourish Body Lotion 400ml

About Product: NIVEA Cocoa Nourish Body Lotion is a rich and creamy moisturizer infused with cocoa butter and deep moisture serum to provide intense hydration for dry skin. It is specially formulated to nourish and deeply moisturize the skin, leaving it soft, smooth, and supple.

Key Features: - Enriched with cocoa butter and deep moisture serum - Provides intense hydration for dry skin - Nourishes and moisturizes the skin deeply - Leaves skin feeling soft, smooth, and supple - Non-greasy formula that absorbs quickly

For whom: This body lotion is suitable for those with dry skin who are looking for a nourishing and moisturizing formula to hydrate and soften their skin. It is ideal for daily use and can be applied all over the body.

Pros: - Rich and creamy texture - Long-lasting moisture - Pleasant cocoa fragrance - Absorbs quickly into the skin - Leaves skin feeling hydrated and smooth

Cons: - May be too heavy for those with oily skin - Packaging could be more user-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cocoa nourishment aligns with the current trend for natural ingredients.	Euromonitor
Brand Strength	20	18	NIVEA is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Body lotions are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Highly competitive market with many established and emerging brands.	KPMG
Use-case Advantage	5	3	Offers long-lasting hydration suitable for Indian climate.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	NIVEA Cocoa Nourish Body Lotion 400ml is well-positioned in the competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—