Nat Habit Natural Sun Dried Bath Loofah Body Sponge Scrubber for Men Women Organic Luffa for Bath Shower Skin Exfoliation Pack of 2

Nat Habit Natural Sun Dried Bath Loofah Body Sponge Scrubber for Men Women Organic Luffa for Bath Shower Skin Exfoliation Pack of 2

- This Nat Habit Natural Sun Dried Bath Loofah Body Sponge Scrubber is made from organic luffa for a gentle exfoliation experience.

- The key features of this product include its natural sun-dried material, which is great for gently removing dead skin cells and promoting smoother, softer skin.

- This loofah body sponge scrubber is suitable for both men and women who are looking for a natural way to exfoliate their skin in the bath or shower.

- Pros: The organic luffa material is eco-friendly and sustainable, providing an effective exfoliation experience without the need for harsh chemicals.

- Cons: Some users may find the texture of the luffa too rough for sensitive skin, so it's important to test a small area before regular use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers organic luffa for effective skin exfoliation.	Brand website
Brand Strength	20	10	Established brand with positive customer reviews.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for natural bath products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Pricebaba
Competition	10	6	Facing competition from established and new entrants in the loofah segment.	Retail Gazette
Use-case Advantage	5	5	Suitable for both men and women, enhancing its market appeal.	Personal observation
Final Market Score	100	66/100 (3.30/5)	Nat Habit Natural Sun Dried Bath Loofah Body Sponge Scrubber holds a strong position in the Indian market for organic bath products.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—