Mysore Sandal s Gold Trio 375gm Natural Moisturisers Conditioners Soap

Mysore Sandal s Gold Trio 375gm Natural Moisturisers Conditioners Soap

Key features: - Made with natural sandalwood oil for a luxurious fragrance - Moisturizes and conditions the skin while cleansing - Comes in a convenient pack of 3 bars, each weighing 125gm

For whom: Ideal for those looking for a traditional soap with natural ingredients that not only cleanses but also hydrates the skin. Suitable for all skin types.

Pros: - Rich lather that leaves the skin feeling soft and smooth - Long-lasting fragrance of sandalwood - Natural ingredients that are gentle on the skin

Cons: - May not be suitable for those with allergies to sandalwood - Some users may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of natural moisturizers and conditioners.	India Retailing
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium soap bars.	Business Standard
Competition	10	8	Facing competition from other established natural soap brands in India.	The Hindu
Use-case Advantage	5	5	Addresses the need for both moisturizing and conditioning in one product.	The Economic Times
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the Indian market with strong brand and unique features.

Factor	Rating (out of 5)	Notes
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