Moroccanoil Body Lotion Fragrance Originale 360ml

Moroccanoil Body Lotion Fragrance Originale 360ml

About Product: Moroccanoil Body Lotion Fragrance Originale is a luxurious and hydrating body lotion infused with the signature Moroccanoil scent. It is formulated with argan oil, shea butter, and avocado oil to nourish and moisturize the skin, leaving it soft and smooth.

Key Features: - Contains argan oil, shea butter, and avocado oil - Hydrates and nourishes the skin - Leaves a beautiful Moroccanoil scent on the skin - Absorbs quickly without leaving a greasy residue

For whom: This body lotion is suitable for all skin types, especially those looking for a luxurious and fragrant moisturizer to pamper their skin.

Pros: - Luxurious formula that feels rich and nourishing on the skin - Beautiful Moroccanoil scent that lingers throughout the day - Absorbs quickly without feeling greasy - Leaves skin feeling soft, smooth, and hydrated

Cons: - Some may find the fragrance too strong - May be on the pricier side compared to other body lotions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-matched formulation and fragrance for Indian consumer preferences.	Kantar
Brand Strength	20	15	Strong brand recognition and loyalty in the beauty segment.	Euromonitor
Category Momentum	20	10	Growing demand for premium body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions.	GfK
Competition	10	6	Facing strong competition from established and emerging brands in the segment.	IRI
Use-case Advantage	5	5	Addresses specific skin concerns prevalent in Indian climate.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Moroccanoil Body Lotion Fragrance Originale 360ml holds strong in a competitive market with its well-matched formulation and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—