Mamaearth Ubtan Body Scrub for Men Women 200g With Turmeric Saffron Walnut Beads Removes Sun Tan Skin Brightening

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and ingredient fit, competitive pricing, facing market competition.
Rs.438.00 Rs.499.00
Best price from Amazon.in Amazon.in

Details

Mamaearth Ubtan Body Scrub for Men Women 200g With Turmeric Saffron Walnut Beads Removes Sun Tan Skin Brightening

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Turmeric, Saffron, and Walnut Beads align with Indian consumers' preference for natural ingredients. Euromonitor
Brand Strength 20 18 Mamaearth is a well-known brand for natural skincare products in India. Brandwatch
Category Momentum 20 15 Growing demand for natural body scrubs in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 8 Facing competition from both established and emerging brands in the body scrub segment. Nielsen
Use-case Advantage 5 5 Effective in removing sun tan and brightening skin, meeting key consumer needs. GFK
Final Market Score 100 76/100 (3.80/5) Strong brand and ingredient fit, competitive pricing, facing market competition.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Mamaearth Ubtan Body Scrub for Men Women 200g With Turmeric Saffron Walnut Beads Removes Sun Tan Skin Brightening

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Best price
Rs.438.00 Rs.499.00