LUX International Creamy White Soap Bar 125 g

LUX International Creamy White Soap Bar 125 g

The LUX International Creamy White Soap Bar is a luxurious soap bar that is formulated to gently cleanse and moisturize your skin.
Key Features: - Enriched with triple-action system that produces a rich and creamy lather - Infused with moisturizing agents to leave your skin feeling soft and smooth - Delicately scented with a refreshing fragrance that lingers on your skin
For whom: This soap bar is suitable for all skin types, especially those who want a luxurious bathing experience with a moisturizing touch.
Pros: - Leaves skin feeling soft and moisturized - Rich lather for a luxurious bathing experience - Delightful fragrance that lasts on the skin
Cons: - Some users may find the fragrance too strong - May be a bit expensive compared to other soap bars

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The creamy white formulation and 125g size align well with Indian consumer preferences.	Retail360
Brand Strength	20	18	LUX is a well-established brand in India known for quality and heritage.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households with consistent demand.	Euromonitor
Price Positioning	20	10	Competitively priced within the segment, offering value for money.	Mint
Competition	10	0	Intense competition in the soap bar market requires continuous innovation.	Business Today
Use-case Advantage	5	3	Offers moisturizing benefits suitable for Indian climate and skin types.	Vogue
Final Market Score	100	66/100 (3.30/5)	LUX International Creamy White Soap Bar 125g holds a strong position in the competitive Indian solid soap bar market.

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