SUNBIRD Loofah For Bathing For Women Loofah For Bathing Scrub Loofah For Men Set of 3 Random Colour

SUNBIRD Loofah For Bathing For Women Loofah For Bathing Scrub Loofah For Men Set of 3 Random Colour

Key Features: - Set of 3 loofahs for bathing - Random colors for variety - Suitable for both men and women - Helps exfoliate and clean the skin effectively
For whom: - Those looking for a gentle exfoliation during their bath time - Men and women who want a refreshing and cleansing experience - Anyone who enjoys using a loofah for added scrubbing power
Pros: - Comes in a set of 3 for convenience - Random colors add a fun touch to your shower routine - Helps improve circulation and promote healthy skin - Easy to use and maintain
Cons: - Some users may prefer a specific color choice - Can wear out over time with frequent use - May not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The set of 3 loofahs caters to both men and women, providing versatility and value.	Retail360
Brand Strength	20	15	The SUNBIRD brand is well-known and trusted for bath products in India.	Brandwatch
Category Momentum	20	10	Loofahs are a popular and essential bathing accessory in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a set of 3 loofahs, appealing to budget-conscious consumers.	Euromonitor
Competition	10	9	Facing moderate competition from other established loofah brands in the market.	Forbes
Use-case Advantage	5	2	The set offers different colors for easy identification and personalization.	GfK
Final Market Score	100	66/100 (3.30/5)	SUNBIRD's Loofah Set offers a well-priced, versatile bathing solution with strong brand trust in the competitive Indian market.

Factor	Rating (out of 5)	Notes
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