Midazzle 100 Natural Body Scrubber Loofah for Bathing Long Pack of 1

Midazzle 100 Natural Body Scrubber Loofah for Bathing Long Pack of 1

Midazzle 100 Natural Body Scrubber Loofah is made from high quality natural loofah fibers, making it perfect for exfoliating and cleansing your skin during bath time.
Key Features: - 100% natural loofah fibers - Long lasting and durable - Provides gentle exfoliation - Helps improve blood circulation - Easy to hang and dry after use
For whom: This body scrubber loofah is suitable for both men and women of all ages who want to achieve smooth and healthy skin.
Pros: - Environmentally friendly - Helps prevent ingrown hairs - Easy to use and maintain - Affordable - Pack of 1 for long lasting use
Cons: - May not be suitable for sensitive skin - Loofah may wear out over time with frequent use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting and natural bathing experience.	GfK
Brand Strength	20	18	Established brand with positive consumer perception.	Nielsen
Category Momentum	20	15	Growing demand for natural bath products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar loofahs in the market.	Euromonitor
Competition	10	8	Facing moderate competition from other natural loofah brands.	IRI
Use-case Advantage	5	5	Provides effective exfoliation and cleansing during baths.	Kantar
Final Market Score	100	76/100 (3.80/5)	Midazzle 100 Natural Body Scrubber Loofah offers a competitive and natural bathing experience in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—