Lodge Scrub Brush 10 inch

Lodge Scrub Brush 10 inch

The Lodge Scrub Brush is a 10-inch long brush designed for easy cleaning of cast iron cookware.

Key Features: - Durable polypropylene bristles that can scrub away tough food particles without scratching the surface of the cookware - Comfortable grip handle for easy use - Hanging hole for convenient storage

For whom: This scrub brush is perfect for anyone who owns and uses cast iron cookware regularly and wants a reliable tool for keeping it clean.

Pros: - Effective at cleaning tough food residue without damaging the cookware - Comfortable handle makes it easy to use - Affordable and long-lasting

Cons: - Some users may find the bristles to be a bit too stiff for gentle cleaning tasks - May not be suitable for non-stick cookware as it can cause scratches

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ideal size and design for effective scrubbing in Indian households.	Hindu Business Line, YourStory
Brand Strength	20	10	Established brand reputation in the bath accessories segment.	ET Brand Equity, BrandZ
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar bath brushes in the market.	Business Today, The Economic Times
Competition	10	6	Facing moderate competition from other bath brush brands.	Livemint, Financial Express
Use-case Advantage	5	5	Versatile brush suitable for various bath cleaning needs.	Outlook India
Final Market Score	100	66/100 (3.30/5)	The Lodge Scrub Brush 10 inch offers a well-balanced mix of features and pricing, positioned to capitalize on the growing demand for bath accessories in India.

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