Knightsman Activated Charcoal Body Wash Deep Cleanse Refresh with Menthol Vitamin E 1 Salicylic Acid Reduce Acne Toxins Impurities Sulphate Free 250ml

Knightsman Activated Charcoal Body Wash Deep Cleanse Refresh with Menthol Vitamin E 1 Salicylic Acid Reduce Acne Toxins Impurities Sulphate Free 250ml

Knightsman Activated Charcoal Body Wash is a powerful formula designed to deeply cleanse the skin while reducing acne and other skin imperfections. Enriched with menthol, vitamin E, and salicylic acid, this body wash effectively removes toxins and impurities from the skin, leaving it feeling clean and refreshed.
Key Features: - Activated charcoal for deep cleansing - Menthol for a cooling sensation - Vitamin E for skin nourishment - Salicylic acid for reducing acne and blemishes - Sulphate-free formula
For whom: Ideal for those with acne-prone skin or anyone looking for a refreshing and invigorating body wash. Suitable for all skin types.
Pros: - Deeply cleanses the skin - Effective in reducing acne and blemishes - Leaves skin feeling refreshed - Sulphate-free formula is gentle on the skin Cons: - May not be suitable for those with sensitive skin - Menthol may be too intense for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with key ingredients targeting acne and impurities.	Vogue India
Brand Strength	20	10	Established brand with a loyal customer base in the beauty segment.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India.	Retail Today
Competition	10	6	Facing competition from established and emerging brands in the premium body wash gel segment.	Business Standard
Use-case Advantage	5	5	Addresses specific skin concerns like acne and deep cleansing effectively.	Elle India
Final Market Score	100	66/100 (3.30/5)	Innovative formulation and competitive pricing position it well in the growing premium body wash gel market in India.

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