Irish Spring Mens Body Wash Active Scrub Exfoliating Body Wash Exfoliates Cleans Body Hands and Face Made with Biodegradable Cleansing Ingredients 20 Oz 591 ml Product Of USA

Irish Spring Mens Body Wash Active Scrub Exfoliating Body Wash Exfoliates Cleans Body Hands and Face Made with Biodegradable Cleansing Ingredients 20 Oz 591 ml Product Of USA

Irish Spring Men's Body Wash Active Scrub is a exfoliating body wash that effectively cleanses the body, hands, and face. Made with biodegradable cleansing ingredients, this body wash is both effective and environmentally friendly.

Key Features:
- Exfoliating formula to deeply cleanse and remove dead skin cells
- Biodegradable ingredients for an eco-friendly option
- Suitable for use on the body, hands, and face
For whom:
This body wash is designed for men who want a deep cleansing experience that leaves their skin feeling refreshed and revitalized.

Pros:
- Exfoliates and cleanses effectively
- Biodegradable ingredients
- Versatile for use on body, hands, and face
Cons:
- Some users may find the exfoliating particles too harsh for daily use
- Scent may be too strong for those with sensitive noses

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Biodegradable ingredients and exfoliating properties align with eco-friendly and skin-cleansing trends in India	Nielsen
Brand Strength	20	15	Well-known international brand with a reputation for quality	Euromonitor
Category Momentum	20	10	Growing demand for premium body wash gels in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar imported body wash gels in India	Kantar
Competition	10	6	Facing moderate competition from local and international brands offering similar exfoliating body wash gels in India	Statista
Use-case Advantage	5	5	Versatile product suitable for body, hands, and face, catering to convenience-seeking Indian consumers	GfK
Final Market Score	100	66/100 (3.30/5)	Competitive body wash gel with strong brand and eco-friendly features

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—