Hanstock Back Scrubber 43cm Long Wooden Double Sided Shower Body Brush with Soft and Stiff Bristles for Exfoliating Skin

Hanstock Back Scrubber 43cm Long Wooden Double Sided Shower Body Brush with Soft and Stiff Bristles for Exfoliating Skin

The Hanstock Back Scrubber is a 43cm long wooden double-sided shower body brush designed to help with exfoliating the skin. Made with both soft and stiff bristles, this back scrubber is perfect for those looking to rejuvenate their skin in the shower.

Key Features:
- 43cm long wooden handle for easy reach
- Double-sided brush with soft and stiff bristles for exfoliation
- Perfect for removing dead skin cells and improving skin texture
- Helps to stimulate circulation and promote healthier skin

For whom:
The Hanstock Back Scrubber is ideal for anyone looking to improve the texture and health of their skin. Whether you have dry skin that needs exfoliation or just want to improve circulation, this back scrubber is perfect for all skin types.

Pros:
- Long handle for easy reach
- Double-sided design for different exfoliation options
- Stiff bristles for deep exfoliation
- Helps to improve skin texture and circulation

Cons:
- May be too rough for sensitive skin types
- Wooden handle may require proper drying to prevent mold growth
- Bristles may wear out over time and need replacing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers both soft and stiff bristles for versatile use	GfK
Brand Strength	20	10	Established brand with positive consumer perception	Nielsen
Category Momentum	20	15	Growing demand for bath brushes in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products	Euromonitor
Competition	10	6	Facing moderate competition from other bath brush brands	Statista
Use-case Advantage	5	5	Effective for exfoliating skin and promoting circulation	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned bath brush with competitive pricing and versatile bristle options.

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