Gokul Santol Pure Sandalwood Bath Soap Anti Bacterial Long Lasting Fragrance 75g Pack of 3 Gentle and Nourishing Safe on all Skin Types

Gokul Santol Pure Sandalwood Bath Soap Anti Bacterial Long Lasting Fragrance 75g Pack of 3 Gentle and Nourishing Safe on all Skin Types

Gokul Santol Pure Sandalwood Bath Soap is a luxurious bathing experience that combines the goodness of pure sandalwood with anti-bacterial properties. Each 75g bar is long-lasting and leaves a lingering fragrance on your skin.

Key Features: - Made with pure sandalwood for a gentle and nourishing cleanse - Anti-bacterial properties help keep skin clean and healthy - Long-lasting fragrance that lingers on the skin - Safe to use on all skin types

For whom: This bath soap is suitable for anyone looking for a luxurious bathing experience with the benefits of sandalwood and anti-bacterial properties. It is safe to use on all skin types, making it a versatile option for the whole family.

Pros: - Gentle and nourishing on the skin - Long-lasting fragrance - Anti-bacterial properties help keep skin healthy Cons: - Some users may find the fragrance too strong - Packaging may not be eco-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sandalwood fragrance and gentle formula align well with Indian consumer preferences.	Retail360
Brand Strength	20	18	Established brand known for quality and purity in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for natural and antibacterial soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3, appealing to price-sensitive Indian consumers.	Business Standard
Competition	10	8	Facing competition from other established sandalwood soap brands in the Indian market.	The Economic Times
Use-case Advantage	5	5	Long-lasting fragrance and safe for all skin types cater to diverse Indian consumer needs.	India Retail News
Final Market Score	100	76/100 (3.80/5)	Well-positioned sandalwood soap with strong brand and competitive pricing in growing Indian market.

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