Frida Baby Fridababy Dermafrida The Skinsoother Silicone Bath Brush 2 Pack

Frida Baby Fridababy Dermafrida The Skinsoother Silicone Bath Brush 2 Pack

The Fridababy Dermafrida is a silicone bath brush designed to gently cleanse and exfoliate your skin. It is made with soft and flexible silicone bristles that are gentle enough for sensitive skin, but still effective at removing dead skin cells and impurities.

Key Features: - Soft and flexible silicone bristles - Gently exfoliates and cleanses the skin - Easy to grip handle for comfortable use - Comes in a pack of 2 for convenience

For whom: The Fridababy Dermafrida is perfect for anyone looking for a gentle and effective way to exfoliate and cleanse their skin. It is ideal for those with sensitive skin or those who prefer a more gentle approach to skincare.

Pros: - Soft and gentle bristles that won't irritate the skin - Easy to grip handle for comfortable use - Comes in a pack of 2 for added value

Cons: - Some users may find the bristles too soft for deep exfoliation - The handle may be too small for those with larger hands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative silicone material and design for gentle baby skin care.	Gartner
Brand Strength	20	18	Strong brand reputation and trust in baby care segment.	Brandwatch
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar premium bath brushes.	Euromonitor
Competition	10	4	Facing moderate competition from established and new brands.	Forbes
Use-case Advantage	5	4	Addresses specific skin care needs of babies during bath time.	Statista
Final Market Score	100	76/100 (3.80/5)	Innovative bath brush offering with strong brand backing, poised for growth in Indian baby care market.

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