For ever Aloe Avocado Face and Body Soap Bar with Citrus Scent 142g

For ever Aloe Avocado Face and Body Soap Bar with Citrus Scent 142g

This soap bar from Forever Living combines the moisturizing properties of aloe vera and avocado to cleanse and nourish the skin. It has a refreshing citrus scent that leaves you feeling invigorated after every use.

Key Features: - Contains aloe vera and avocado for hydration and nourishment - Citrus scent for a refreshing and invigorating experience - Can be used on both face and body - Gentle and suitable for all skin types

This soap is suitable for those looking for a gentle and nourishing cleanser that can be used on both the face and body. The moisturizing properties of aloe vera and avocado make it especially beneficial for those with dry or sensitive skin.

Pros: - Hydrating and nourishing for the skin - Refreshing citrus scent - Can be used on both face and body - Gentle and suitable for all skin types Cons: - Some may find the citrus scent too strong - May not lather as much as traditional soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like aloe, avocado, and citrus align well with Indian consumer preferences for natural ingredients and refreshing scents.	Euromonitor
Brand Strength	20	18	Strong brand reputation and trust in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium soap bars in India.	Retail360
Competition	10	8	Facing moderate competition from established and emerging brands offering similar natural soap bars in India.	Kantar
Use-case Advantage	5	5	Versatile soap suitable for both face and body, catering to the convenience-seeking Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium soap bar with natural ingredients and refreshing scent for the growing Indian skincare market.

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