Dr Teal s Bath Additive Lavender Oil 8 8 Ounce

Dr Teal s Bath Additive Lavender Oil 8 8 Ounce

Dr Teal's Bath Additive Lavender Oil is a relaxing bath soak that combines Epsom salt with the soothing scent of lavender oil. It is designed to help you unwind and de-stress after a long day.

Key Features: - Contains pure Epsom salt to help relax muscles and reduce stress - Infused with lavender essential oil for a calming and soothing bath experience - Helps promote a better night's sleep - Leaves skin feeling soft and refreshed

For whom: This bath additive is perfect for anyone looking to relax and unwind after a stressful day. The calming scent of lavender oil combined with the soothing properties of Epsom salt make it ideal for anyone in need of some self-care.

Pros: - Helps relax muscles and reduce stress - Calming scent helps promote relaxation - Leaves skin feeling soft and refreshed - Can help promote a better night's sleep

Cons: - Some users may find the scent too strong - May not be suitable for those with sensitive skin or allergies to lavender oil

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumers' preferences for relaxing bath products.	Retail Insights
Brand Strength	20	18	Strong brand recognition and trust in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for body oils in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	PriceWatch
Competition	10	8	Facing moderate competition from established and emerging brands.	Euromonitor
Use-case Advantage	5	5	Offers unique relaxation benefits not easily found in other products.	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and good feature fit for Indian market.

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