Dr Batra s Natural Moisturizing Lotion Enriched With Echinacea Aloe Vera 100 ml

Dr Batra s Natural Moisturizing Lotion Enriched With Echinacea Aloe Vera 100 ml

This natural moisturizing lotion from Dr. Batra's is specially formulated with Echinacea and Aloe Vera to provide long-lasting hydration and nourishment to the skin.

Key Features:
- Contains Echinacea and Aloe Vera for added skin benefits
- Provides deep hydration and nourishment
- Lightweight formula that is easily absorbed
For whom:
This moisturizing lotion is suitable for all skin types and can be used by both men and women looking to keep their skin hydrated and healthy.

Pros:
- Natural ingredients that are gentle on the skin
- Helps to soothe and moisturize dry, irritated skin
- Leaves skin feeling soft and smooth
Cons:
- May not be moisturizing enough for extremely dry skin types
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Echinacea and Aloe Vera align with current consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Dr. Batra's established reputation in India for quality skincare products.	Brand Equity
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural body lotions in the market.	Retail360
Competition	10	8	Facing moderate competition from other established natural body lotion brands.	BeautyWorld
Use-case Advantage	5	5	Suitable for daily moisturizing needs, appealing to regular users of body lotions.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Dr. Batra's Natural Moisturizing Lotion is well-positioned in the growing Indian market for natural body care products.

Factor	Rating (out of 5)	Notes
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