Dettol Lime Fresh Lime Cool Bathing Soap Bar with 12hr Freshness 750gm Long Lasting Freshness 150gm Pack of 5

Dettol Lime Fresh Lime Cool Bathing Soap Bar with 12hr Freshness 750gm Long Lasting Freshness 150gm Pack of 5

This Dettol Lime Cool Bathing Soap Bar is a refreshing and invigorating soap that provides up to 12 hours of long-lasting freshness.

Key Features: 1. Contains Dettol's trusted germ protection formula 2. Infused with the zesty fragrance of lime 3. Leaves skin feeling clean, refreshed, and moisturized

For whom: Ideal for those who enjoy a refreshing and revitalizing shower experience, as well as individuals looking for a soap that not only cleanses but also protects against germs.

Pros: 1. Long-lasting freshness 2. Trusted germ protection 3. Zesty lime fragrance

Cons: 1. May not be suitable for those with sensitive skin 2. Scent may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The long-lasting freshness claim of 12 hours aligns well with Indian consumer preferences for all-day hygiene.	Hindustan Times, The Economic Times
Brand Strength	20	18	Dettol is a trusted brand in India known for its quality and hygiene benefits, providing a competitive edge.	Brand Equity, Business Standard
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand and growth potential.	Mintel, Euromonitor
Price Positioning	20	10	The 5-pack offering at 750g each provides good value for money, but may face price sensitivity in a price-conscious market like India.	Livemint, Business Today
Competition	10	8	Facing competition from local and international brands offering similar freshness claims, Dettol needs to differentiate further to maintain market share.	India Retailing, Business Line
Use-case Advantage	5	5	The 12-hour freshness claim caters to the need for long-lasting freshness in hot and humid Indian climate conditions.	The Hindu
Final Market Score	100	76/100 (3.80/5)	Dettol Lime Cool Soap Bar 5-pack offers strong brand trust, good spec fit, but faces price sensitivity in a competitive Indian soap bar market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—