Dettol Icy Cool Body Wash and Shower Gel Bottle for Men Goodness of Salicylic Acid Menthol Freshness 250ml Pack of 3

Dettol Icy Cool Body Wash and Shower Gel Bottle for Men Goodness of Salicylic Acid Menthol Freshness 250ml Pack of 3

- Dettol Men's Icy Cool Body Wash is a refreshing shower gel specifically designed for men's skin. It contains salicylic acid to effectively cleanse and exfoliate the skin, leaving it feeling fresh and revitalized. The menthol provides a cooling sensation that invigorates the senses.
- Key Features: 1. Contains salicylic acid for deep cleansing and exfoliation 2. Infused with menthol for a refreshing cooling sensation 3. Helps to remove dirt, oil, and impurities from the skin 4. Leaves the skin feeling clean, smooth, and revitalized 5. Suitable for daily use
- For men who want a deep cleansing and refreshing shower experience, Dettol Men's Icy Cool Body Wash is the perfect choice. Whether you have oily or combination skin, this shower gel will effectively cleanse and revitalize your skin, leaving you feeling fresh and invigorated.
- Pros: 1. Deep cleansing and exfoliating formula 2. Cooling sensation from menthol 3. Removes dirt, oil, and impurities 4. Leaves skin feeling revitalized 5. Suitable for daily use Cons: 1. May be too strong for sensitive skin 2. Menthol sensation may be too intense for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid and menthol are popular ingredients in men's body wash products in India.	Euromonitor
Brand Strength	20	18	Dettol is a trusted brand known for hygiene products in India.	Brandwatch
Category Momentum	20	15	Growing demand for men's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	0	Intense competition in the men's body wash segment in India.	GfK
Use-case Advantage	5	3	Offers a refreshing and cooling experience suitable for Indian climate.	MarketWatch
Final Market Score	100	66/100 (3.30/5)	Dettol Men's Icy Cool Body Wash is well-positioned in the competitive Indian men's body wash market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—