Dettol Cologne Fresh Bathing Soap Bar with 12hr Freshness 150g Pack of 4 600gm

Dettol Cologne Fresh Bathing Soap Bar with 12hr Freshness 150g Pack of 4 600gm

This Dettol Cologne Fresh Bathing Soap Bar comes in a convenient pack of 4 bars, each weighing 150g, for a total of 600g. It is specially formulated to provide long-lasting freshness for up to 12 hours, keeping you feeling clean and invigorated throughout the day.

Key Features:
- Pack of 4 bars, each 150g
- Provides 12 hours of freshness
- Contains Dettol's trusted germ protection
- Leaves skin feeling clean and refreshed

This soap is suitable for anyone looking for a reliable and refreshing soap option that also provides germ protection. It is perfect for daily use by individuals of all ages who want to maintain good hygiene and cleanliness.

Pros:
- Long-lasting freshness
- Trusted germ protection
- Convenient pack size
- Leaves skin feeling clean and refreshed

Cons:
- Some may find the scent too strong
- Packaging could be more environmentally friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting freshness of 12 hours aligns well with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	Dettol is a trusted brand known for its hygiene products in India.	Brandwatch
Category Momentum	20	15	Solid soap bars are a staple in Indian households, with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for a 4-pack offering good value for money.	GfK
Competition	10	8	Faces competition from other established soap brands in the market.	Nielsen
Use-case Advantage	5	5	Provides lasting freshness suitable for India's hot and humid climate.	Kantar
Final Market Score	100	76/100 (3.80/5)	Dettol Cologne Fresh Soap offers strong brand trust and good value, but faces competition in the Indian soap market.

Factor	Rating (out of 5)	Notes
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