Dettol Body Wash and Shower Gel for Women and Men Cool 250ml Soap Free Bodywash 12h Odour Protection

Dettol Body Wash and Shower Gel for Women and Men Cool 250ml Soap Free Bodywash 12h Odour Protection

- Dettol Cool Body Wash and Shower Gel is a refreshing and invigorating body wash that cleanses the skin without drying it out. It has a soap-free formula that effectively removes dirt, sweat, and impurities while leaving the skin feeling cool and refreshed.

- Key features of this body wash include its long-lasting 12-hour odour protection, which helps to keep you feeling fresh and clean all day long. It also contains menthol, which provides a cooling sensation on the skin, making it perfect for use after a workout or on a hot day.

- This body wash is suitable for both men and women and is ideal for those who lead active lifestyles and want a product that will cleanse and refresh their skin effectively. It is gentle enough for daily use and is suitable for all skin types.

- Pros: Long-lasting odour protection, cooling sensation on the skin, suitable for all skin types, soap-free formula - Cons: Some users may find the menthol scent to be too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soap-free formula and 12H odour protection align well with consumer preferences.	BusinessToday, Livemint
Brand Strength	20	18	Dettol is a trusted brand in India known for hygiene products.	TOI, Hindu
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	EconomicTimes, BusinessLine
Competition	10	8	Facing competition from other established brands offering similar products.	BusinessStandard, FinancialExpress
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider audience.	Outlook
Final Market Score	100	76/100 (3.80/5)	Dettol Cool Body Wash is well-positioned in the Indian market with strong brand trust and competitive features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—