Dersil Ultra Moisturizing Body Lotion 250 ML

Dersil Ultra Moisturizing Body Lotion 250 ML

Dersil Ultra Moisturizing Body Lotion is a luxurious and nourishing lotion designed to deeply hydrate and nourish the skin. Formulated with a blend of natural oils and extracts, this body lotion helps to improve skin elasticity and smoothness, leaving your skin feeling soft, supple, and radiant.

Key Features: - Formulated with nourishing ingredients such as shea butter, coconut oil, and vitamin E - Lightweight and non-greasy formula that absorbs quickly into the skin - Helps to replenish lost moisture and improve skin texture - Suitable for all skin types, including sensitive skin - Delicately scented with a comforting fragrance

For whom: Ideal for those looking for a daily body lotion that provides intense hydration and nourishment. Suitable for all skin types, including dry, sensitive, and mature skin.

Pros: - Rich and creamy texture that deeply moisturizes the skin - Leaves skin feeling soft, smooth, and hydrated - Absorbs quickly without leaving a greasy residue - Gentle formula that is free from harsh chemicals and artificial fragrances

Cons: - Some users may find the fragrance to be too strong - Packaging may be a bit bulky for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation suits Indian climate and skin types.	Dermatologist India, SkinCareIndia
Brand Strength	20	18	Dersil known for quality and reliability in skincare.	Brandwatch, Kantar
Category Momentum	20	15	Body lotion segment growing rapidly in India.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in market.	Retail360, PriceTrack
Competition	10	8	Facing strong competition from established and new brands.	RetailToday, MarketPulse
Use-case Advantage	5	5	Moisturizing properties cater well to Indian consumers' needs.	ConsumerReports
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian body lotion market with good brand strength and competitive pricing.

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