Dersil Max Moisturizing Lotion 300 ML

Dersil Max Moisturizing Lotion 300 ML

Key Features: - Contains a blend of hydrating ingredients such as hyaluronic acid and shea butter - Lightweight formula that absorbs easily into the skin - Provides long-lasting hydration and nourishment - Suitable for all skin types

For whom: - Ideal for individuals with dry or dehydrated skin - Suitable for those looking for a non-greasy and fast-absorbing moisturizer - Can be used daily as part of a skincare routine

Pros: - Leaves skin feeling soft, smooth, and hydrated - Helps to improve the overall texture and appearance of the skin - Great for providing relief to dry, tight, or itchy skin

Cons: - May not provide enough hydration for extremely dry skin - Some users may find the fragrance too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key moisturizing and nourishing ingredients.	CosmeticsDesign
Brand Strength	20	15	Established brand with good reputation in skincare.	Brandwatch
Category Momentum	20	10	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both local and international brands.	BusinessToday
Use-case Advantage	5	3	Suitable for all skin types and daily use.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned body lotion in a competitive market segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—