Wild Stone CODE Iridium Body Perfume for Men 150ml No Gas Deodorant Long Lasting Body Spray

Wild Stone CODE Iridium Body Perfume for Men 150ml No Gas Deodorant Long Lasting Body Spray

Key Features: - No gas body perfume for long-lasting freshness - Contains iridium for a unique and sophisticated scent - 150ml bottle size for easy use on the go - Dermatologically tested and safe for all skin types For whom: Ideal for men who are looking for a long-lasting and refreshing body spray that stands out from traditional deodorants. Pros: - Unique iridium fragrance that sets it apart from other body sprays - No gas formula means longer-lasting scent and value for money - Easy and convenient to use with the spray nozzle - Dermatologically tested, making it safe for all skin types Cons: - Some users may find the scent too strong or overpowering - May not be suitable for those looking for a more subtle or traditional fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting and no gas deodorant aligns with current consumer preferences.	Euromonitor
Brand Strength	20	18	Wild Stone's established presence and trust in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for men's deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Retail360
Competition	10	8	Facing strong competition from other established deodorant brands in India.	GfK
Use-case Advantage	5	5	Addresses the need for long-lasting fragrance in Indian climatic conditions.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Wild Stone CODE Iridium well in the competitive Indian deodorant market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—