ThriveCo Underarm Brightening Roll On with 5 AHA BHA Tranexamic Acid Retinol 24H Odour Control Brightens Underarms Reduces Discolouration for Smooth Even Skin For Men Women 40 ml

ThriveCo Underarm Brightening Roll On with 5 AHA BHA Tranexamic Acid Retinol 24H Odour Control Brightens Underarms Reduces Discolouration for Smooth Even Skin For Men Women 40 ml

Key Features: - Contains 5% AHA, BHA, Tranexamic Acid, and Retinol for effective underarm brightening - Provides 24-hour odor control to keep underarms feeling fresh all day - Helps reduce discoloration and uneven skin tone for smooth, even underarms

For whom: - Suitable for both men and women looking to brighten and even out the skin tone of their underarms - Ideal for individuals with dark underarms or hyperpigmentation concerns

Pros: - Effective ingredients for brightening and smoothing underarms - Long-lasting odor control for all-day freshness - Suitable for both men and women

Cons: - May not be suitable for individuals with sensitive skin or allergies to any of the active ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of ingredients catering to underarm brightening needs	Vogue India
Brand Strength	20	18	Established brand with a reputation for skincare innovation	Brand Equity
Category Momentum	20	15	Growing demand for underarm brightening products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium offerings	Business Standard
Competition	10	8	Facing competition from established and emerging brands in the underarm care segment	Cosmopolitan India
Use-case Advantage	5	5	Addresses specific skin concerns while providing long-lasting odor control	Femina
Final Market Score	100	76/100 (3.80/5)	Strong product positioned well in growing underarm brightening segment in India

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—