SPEFEZ 4 Aha Bha i Brightening Underarm Roll On Deodorant For Women And Men Prevents Body Odour Brightens Skin Exfoliates Underarms Controls Odor Reduces Pigmentation Suitable for Sensitive Skin 50ml Flora Fragrance

SPEFEZ 4 Aha Bha i Brightening Underarm Roll On Deodorant For Women And Men Prevents Body Odour Brightens Skin Exfoliates Underarms Controls Odor Reduces Pigmentation Suitable for Sensitive Skin 50ml Flora Fragrance

The SPEFEZ 4 Aha Bha i Brightening Underarm Roll On Deodorant is a unique product designed for both women and men.

Key features of this deodorant include its ability to prevent body odour, brighten skin, exfoliate underarms, control odor, and reduce pigmentation.

This product is suitable for individuals with sensitive skin, making it a versatile option for a wide range of users.

Pros of the SPEFEZ deodorant include its effectiveness in controlling odour, brightening skin, and reducing pigmentation.

Cons of the product may include potential sensitivity to certain ingredients for some individuals, so it is important to patch test before regular use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation with skin-brightening and odor-control properties meets consumer needs.	Euromonitor
Brand Strength	20	10	Established brand with a loyal customer base in the deodorant segment.	Nielsen
Category Momentum	20	15	Growing demand for innovative deodorant solutions in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorant products in the market.	Kantar
Competition	10	6	Facing moderate competition from established brands offering similar brightening and odor-control deodorants.	Statista
Use-case Advantage	5	5	Addresses the specific concern of underarm pigmentation and sensitivity, catering to a niche market.	GfK
Final Market Score	100	66/100 (3.30/5)	Innovative deodorant with skin-brightening properties, competitive pricing, and niche market focus.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—