Rexona Underarm Odour Protection Anti perspirant Roll On for Men 50ml Sport Defence

Rexona Underarm Odour Protection Anti perspirant Roll On for Men 50ml Sport Defence

- About Product: Rexona Underarm Odour Protection Anti perspirant Roll On is specially designed for men who lead an active lifestyle. It provides long-lasting protection against odour and wetness, keeping you fresh and dry all day long.

- Key Features: This roll-on antiperspirant is formulated with advanced technology to combat odour-causing bacteria and regulate sweat production. It has a sporty fragrance that keeps you feeling confident and energized throughout the day.

- For whom: This product is ideal for men who are constantly on the move and need reliable odour protection. Whether you are working out at the gym, playing sports, or simply going about your daily routine, Rexona Sport Defence will keep you fresh and dry.

- Pros & Cons: Pros: 1. Long-lasting odour protection 2. Sporty fragrance keeps you feeling fresh 3. Easy to apply with roll-on applicator Cons: 1. Some users may find the fragrance too strong 2. Can leave white residue on clothing if not fully absorbed

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sport Defence feature aligns with active lifestyle trend in India.	GfK
Brand Strength	20	18	Rexona is a well-established brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for men's deodorants in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	0	Intense competition from other established deodorant brands.	IRI
Use-case Advantage	5	3	Effective odour protection for men in hot and humid climates.	Kantar
Final Market Score	100	66/100 (3.30/5)	Rexona Underarm Odour Protection Roll On for Men has a strong market position in the Indian deodorant segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—