OSSUM Cherish Bodayspary for Women 120ml Spray

OSSUM Cherish Bodayspary for Women 120ml Spray

- A luxurious and long-lasting body spray for women, the OSSUM Cherish Bodyspray is designed to keep you feeling fresh and confident all day long.

- Key Features: - Long-lasting fragrance that stays on the skin for hours. - Refreshing and invigorating scent that uplifts the mood. - Easy-to-use spray bottle for quick and convenient application.

- For whom: - Ideal for women who want to feel and smell great throughout the day. - Perfect for those who enjoy floral and fruity scents.

- Pros: - Long-lasting fragrance ensures you stay fresh all day. - Convenient spray bottle makes it easy to apply on the go. - Refreshing scent that boosts confidence and mood. - Cons: - Some users may find the scent too strong for their liking. - The bottle size may be too large for travel purposes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers popular scents and long-lasting fragrance.	FragranceX
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Strong growth in deodorant market in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Retail360
Competition	10	6	Facing strong competition from other popular brands.	Euromonitor
Use-case Advantage	5	5	Addresses specific needs of Indian consumers.	Consumer Reports
Final Market Score	100	66/100 (3.30/5)	Competitively priced deodorant with popular scents.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—