NIVEA Women Deodorant Roll On Whitening Sensitive for 48h Protection 50ml

NIVEA Women Deodorant Roll On Whitening Sensitive for 48h Protection 50ml

- This NIVEA Women Deodorant Roll On is specially formulated for sensitive skin, providing 48-hour protection against odor and sweat. It also helps to whiten the underarms, making them look brighter and smoother.

- Key Features: - 48-hour protection against odor and sweat - Whitens the underarms - Specially formulated for sensitive skin - Roll-on application for easy use

- For whom: - Women with sensitive skin - Those looking for long-lasting odor protection - Individuals wanting to whiten their underarms

- Pros: - Long-lasting protection - Whitening effect - Gentle on sensitive skin - Easy to apply with roll-on design

- Cons: - May not provide sufficient protection for extremely active individuals - Some users may not notice a significant whitening effect - Fragrance may be too strong for some people

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 48h protection and whitening for sensitive skin, aligns with market needs	AC Nielsen
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers	Brand Equity
Category Momentum	20	15	Growing demand for whitening deodorants in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar whitening deodorants in India	Retail360
Competition	10	8	Facing strong competition from other established whitening deodorant brands in India	Kantar
Use-case Advantage	5	5	Addresses the need for long-lasting protection for sensitive skin	Euromonitor
Final Market Score	100	76/100 (3.80/5)	Strong brand with suitable features, facing competitive market in India

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—