NIVEA MEN Fresh Power Roll On Deodorant 72 H Long Lasting Freshness Fights bacteria and body odour Fresh musk fragrance 0 Alcohol Dermatologically Approved Paraben Free Formula 50ml

NIVEA MEN Fresh Power Roll On Deodorant 72 H Long Lasting Freshness Fights bacteria and body odour Fresh musk fragrance 0 Alcohol Dermatologically Approved Paraben Free Formula 50ml

Key Features:
- 72 hours long-lasting freshness
- Fights bacteria and body odor
- Fresh musk fragrance
- 0% alcohol
- Dermatologically approved
- Paraben-free formula
- 50ml size


For whom:
This NIVEA MEN Fresh Power Roll On Deodorant is perfect for men who lead an active lifestyle and need a reliable, long-lasting deodorant to keep them fresh and odor-free throughout the day.


Pros:
- Provides 72 hours of freshness
- Fights bacteria and body odor
- Alcohol-free formula
- Dermatologically approved
- Fresh musk fragrance


Cons:
- Some users may prefer a different scent
- Can leave residue on dark clothing if not applied carefully

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Alcohol-free and dermatologically approved formula aligns with consumer preferences for skin-friendly products.	Euromonitor
Brand Strength	20	18	NIVEA MEN is a trusted brand with a strong presence in India.	Brand Equity
Category Momentum	20	15	Growing demand for long-lasting deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar deodorants in the market.	Retail360
Competition	10	8	Facing competition from other established deodorant brands offering similar features.	Nielsen
Use-case Advantage	5	5	72-hour long-lasting freshness and bacteria-fighting properties offer a unique advantage.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand with skin-friendly formula and competitive pricing, facing stiff competition.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—