GUARDIAN Pepper Spray Self Defence For Women Safety Protection Single 55ml Pink Black 60 g

GUARDIAN Pepper Spray Self Defence For Women Safety Protection Single 55ml Pink Black 60 g

Key Features:
- 55ml capacity for multiple uses
- Compact size for easy carrying
- Available in pink and black colors
- Quick release safety cap for quick and easy access
For whom:
This pepper spray is designed specifically for women who want to feel secure and protected while walking alone, running errands, or traveling to unfamiliar places.
Pros:
- Easy to use
- Compact and portable
- Effective for self-defense
Cons:
- May not be legal in all areas
- Must be used responsibly to avoid accidental discharge

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	55ml size and pink/black color appeal to target market preferences.	BusinessToday, Outlook
Brand Strength	20	15	Guardian is a well-known brand for safety products in India.	TOI, Hindu
Category Momentum	20	10	Growing demand for personal safety products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	BusinessLine, LiveMint
Competition	10	6	Facing competition from other established pepper spray brands.	EconomicTimes
Use-case Advantage	5	5	Specifically designed for women's self-defense needs.	IndiaToday
Final Market Score	100	66/100 (3.30/5)	Guardian Pepper Spray holds a strong position in the Indian market for women's self-defense products.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—