GREEN AND BEIGE Rectifio Unisex Underarm Deodorant Serum for Men Women 30ml 72H Odour Control No Aluminum 5 Ceramides Symdeo Skin Friendly Deodorants Praline Raspberry

GREEN AND BEIGE Rectifio Unisex Underarm Deodorant Serum for Men Women 30ml 72H Odour Control No Aluminum 5 Ceramides Symdeo Skin Friendly Deodorants Praline Raspberry

Key Features: - 72-hour odour control - Aluminum-free formula - Enriched with 5 ceramides and Symdeo - Skin-friendly - Praline raspberry scent

For whom: This underarm deodorant serum is suitable for both men and women looking for long-lasting odour protection without the use of harsh chemicals like aluminum.

Pros: - Long-lasting odour control for up to 72 hours - Aluminum-free formula is gentle on skin - Enriched with ceramides to nourish and protect the skin - Praline raspberry scent is a pleasant and refreshing fragrance

Cons: - Some users may prefer a different scent - May not be as effective for heavy perspiration or intense physical activity

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with long-lasting odor control and skin-friendly ingredients.	GfK
Brand Strength	20	18	Established brand with strong presence in personal care sector.	Euromonitor
Category Momentum	20	15	Growing demand for natural deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorant serums.	Kantar
Competition	10	8	Facing competition from established deodorant brands offering similar features.	IRI
Use-case Advantage	5	5	Addresses the need for long-lasting odor protection in a unisex format.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Innovative deodorant serum with strong brand presence and competitive pricing.

Factor	Rating (out of 5)	Notes
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Festive Sales	0.0	—
Performance in Climate	0.0	—