Fogg MASTER PINE Body Spray for Unisex 200 g

Fogg MASTER PINE Body Spray for Unisex 200 g

Key Features: - Refreshing pine fragrance - Long-lasting scent - Suitable for both men and women - Convenient spray bottle for easy application

For whom: This body spray is perfect for anyone who enjoys a fresh and pine scent that lasts throughout the day. It is suitable for both men and women, making it a versatile option for all.

Pros: - The fragrance is long-lasting, so you can stay fresh all day - The convenient spray bottle makes application easy and mess-free - The pine scent is refreshing and uplifting, perfect for everyday wear

Cons: - Some may find the pine fragrance too strong or overpowering - The scent may not be suitable for those who prefer lighter or floral fragrances.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting fragrance suitable for Indian consumers	Retail360
Brand Strength	20	18	Fogg is a well-established and trusted brand in India	Brand Equity
Category Momentum	20	15	Strong growth in deodorant market in India	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Mint
Competition	10	8	Facing competition from other popular deodorant brands in India	Business Standard
Use-case Advantage	5	5	Addresses the need for unisex long-lasting fragrance	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Fogg Master Pine Body Spray is well-positioned in the Indian deodorant market.

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