Fixderma Nigrifix Underarm Roll on with 6 AHA Lactic Acid 1 Mandelic Acid Kojic Acid Brightens Skin Exfoliates Underarm For All Skin Type Men Women 60ml

Fixderma Nigrifix Underarm Roll on with 6 AHA Lactic Acid 1 Mandelic Acid Kojic Acid Brightens Skin Exfoliates Underarm For All Skin Type Men Women 60ml

Fixderma Nigrifix Underarm Roll-On is a specially formulated product to brighten and exfoliate the underarms. It contains 6 AHA (Alpha Hydroxy Acids) including Lactic Acid, Mandelic Acid, and Kojic Acid to effectively lighten dark spots and remove dead skin cells.

Key Features: - Brightens skin and lightens dark underarms - Exfoliates the underarm area - Suitable for all skin types - Roll-on application for easy use - Can be used by both men and women

For whom: This product is ideal for anyone looking to lighten dark underarms and improve the overall appearance of the underarm area. It is suitable for all skin types and can be used by both men and women.

Pros: - Effectively lightens dark spots - Exfoliates the skin for a smoother appearance - Easy to use roll-on application - Suitable for all skin types

Cons: - May cause tingling sensation on sensitive skin - Results may vary for each individual

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of acids for skin brightening and exfoliation is appealing to Indian consumers.	Euromonitor
Brand Strength	20	10	Fixderma is a recognized brand in the skincare industry in India.	Brandwatch
Category Momentum	20	15	Growing demand for innovative deodorant products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorant products in India.	Retail360
Competition	10	6	Facing competition from other established deodorant brands offering similar skin benefits in India.	Kantar
Use-case Advantage	5	5	Addresses the specific need for underarm brightening and exfoliation in the Indian market.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Innovative deodorant with unique skin brightening and exfoliating properties, competitively priced for the Indian market.

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