ENVY George Deodorant 120ML Long Lasting Luxury Fragrance Deo for Men Boys

ENVY George Deodorant 120ML Long Lasting Luxury Fragrance Deo for Men Boys

Key Features: - Long lasting luxury fragrance - Provides all day protection against odor - Contains skin-friendly ingredients - Suitable for all skin types
For whom: - Ideal for men who appreciate a high-quality, long-lasting fragrance - Perfect for those who want a deodorant that provides all day protection - Suitable for all skin types
Pros: - Long lasting fragrance that will keep you smelling fresh all day - Provides effective protection against body odor - Skin-friendly ingredients that are gentle on the skin - Suitable for all skin types
Cons: - Some may find the fragrance too strong - May not be suitable for those with sensitive skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting luxury fragrance, meeting consumer expectations	Retail Today
Brand Strength	20	15	Well-established brand with loyal customer base	Brand Equity
Category Momentum	20	10	Strong growth in deodorant market in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar luxury deodorants	Price Watch
Competition	10	9	Facing strong competition from premium and mass-market deodorant brands	Market Research India
Use-case Advantage	5	2	Suitable for daily wear and special occasions	Fashionista
Final Market Score	100	66/100 (3.30/5)	ENVY George Men's Deodorant offers a compelling mix of luxury fragrance and competitive pricing in a growing Indian market.

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