ENVY Blush Deo 140ML Long Lasting Fragrance Deodorant for Women

ENVY Blush Deo 140ML Long Lasting Fragrance Deodorant for Women

About Product: ENVY Blush Deodorant Spray is a refreshing and long-lasting deodorant designed specifically for women. It helps to keep you feeling fresh and confident all day long.

Key Features: - Long-lasting fragrance that keeps you smelling great for hours - Easy-to-use spray bottle for convenient application - Gentle formula that is suitable for all skin types

For whom: This deodorant spray is perfect for women who lead active lifestyles and need a reliable product to keep them feeling fresh and odor-free throughout the day.

Pros: - Long-lasting fragrance - Convenient spray bottle - Suitable for all skin types

Cons: - Some users may prefer a different scent - May need to reapply after strenuous activity or in hot weather

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences for long-lasting fragrance	Hindu, Business Today
Brand Strength	20	18	ENVY brand well-established and trusted in India	Brand Equity, Business Standard
Category Momentum	20	15	Deodorant category growing rapidly in Indian market	Mint, ET
Price Positioning	20	15	Competitively priced compared to similar deodorants in India	Livemint, Forbes
Competition	10	5	Facing moderate competition from established and new entrants in the market	Economic Times, Business Insider
Use-case Advantage	5	3	Offers unique benefits for women's daily use	Vogue, Femina
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian deodorant market with competitive pricing and appealing features.

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