Engage Rush Deodorant For Men Fruity and Sweet Skin Friendly 150 ml Deo Body Spray

Engage Rush Deodorant For Men Fruity and Sweet Skin Friendly 150 ml Deo Body Spray

About Product: The Engage Rush Men's Deodorant Body Spray is a refreshing and invigorating fragrance that keeps you feeling fresh all day long. Its fruity and sweet scent is perfect for men who like a light and playful fragrance. The skin-friendly formula ensures that it is gentle on the skin, making it suitable for everyday use.

Key Features: - Fruity and sweet scent - Skin-friendly formula - Long-lasting fragrance - Easy-to-use spray bottle

For whom: This deodorant body spray is perfect for men who enjoy a fresh and playful scent that lasts throughout the day. It is suitable for all skin types and is ideal for everyday use.

Pros: - Refreshing and invigorating fragrance - Skin-friendly formula - Long-lasting scent - Easy-to-use spray bottle

Cons: - Some may find the scent too sweet - Not suitable for those who prefer strong, masculine scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Fruity and sweet scent aligns with current consumer preferences	Euromonitor
Brand Strength	20	18	Engage is a well-known brand in the Indian market	Brandwatch
Category Momentum	20	15	Deodorant market growing steadily in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar products	Retail360
Competition	10	8	Facing strong competition from other established brands	Nielsen
Use-case Advantage	5	5	Skin-friendly formula appeals to health-conscious consumers	GFK
Final Market Score	100	76/100 (3.80/5)	Engage Rush Men's Deodorant has a strong market position in India.

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