Enchanteur Romantic Perfumed Deo Spray for Women infused with real French Perfume 150 ml Pack of 3

Enchanteur Romantic Perfumed Deo Spray for Women infused with real French Perfume 150 ml Pack of 3

Key Features: - Long-lasting fragrance - Provides effective odor protection - Contains genuine French perfume - Comes in a pack of 3 for convenience
For whom: This deodorant spray is perfect for women who love a romantic and floral fragrance that lasts all day. It is suitable for all skin types and is gentle enough for daily use.
Pros: - The genuine French perfume gives a luxurious feel - The long-lasting fragrance keeps you smelling fresh all day - The pack of 3 offers great value for money
Cons: - Some users may find the scent too strong - The spray nozzle may become clogged over time

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	150 ml pack of 3 with French perfume is attractive to Indian consumers.	Vogue, Femina
Brand Strength	20	10	Enchanteur is a well-known brand in the Indian market.	ET BrandEquity, BrandZ
Category Momentum	20	15	Deodorant category growing rapidly in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	India Today, The Economic Times
Competition	10	6	Facing competition from both local and international deodorant brands.	Hindustan Times, Times of India
Use-case Advantage	5	5	Long-lasting fragrance suitable for daily use.	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Enchanteur Romantic Perfumed Deodorant Spray for Women 150 ml - Pack of 3 is well-positioned in the growing Indian deodorant market.

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