Chemist at Play UnderArm Roll On with 5 AHA Lactic Acid 1 Mandelic Acid Prevents Body Odour Brightens Skin Exfoliates Underarm Fades Pigmentation Kills Bacteria For Sensitive Skin Aqua Fragrance Alcohol Free 40ml

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Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

76/100 (3.80/5)

Good value

Innovative deodorant with skincare benefits positioned well in the competitive Indian market.

Rs.271.00 Rs.399.00

Best price from

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Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation with AHA and Mandelic Acid aligns with consumer trends towards skincare benefits in deodorants.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation for quality and effectiveness.	Brand Equity
Category Momentum	20	15	Growing demand for innovative deodorant products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorant products in the market.	Retail360
Competition	10	8	Facing moderate competition from other premium deodorant brands offering similar skincare benefits.	Nielsen
Use-case Advantage	5	5	Addresses multiple consumer needs like odor prevention, skin brightening, and pigmentation fading in one product.	Kantar
Final Market Score	100	76/100 (3.80/5)	Innovative deodorant with skincare benefits positioned well in the competitive Indian market.

STORE NAME	DESCRIPTION	PRICE
More Detail	Chemist at Play UnderArm Roll On with 5 AHA Lactic Acid 1 Mandelic Acid Prevents Body Odour Brightens Skin Exfoliates Underarm Fades Pigmentation Kills Bacteria For Sensitive Skin Aqua Fragrance Alcohol Free 40ml In Stock	Rs.271.00 Rs.399.00 COD	GO TO STORE GO TO STORE
Chemist at Play UnderArm Roll On with 5 AHA Lactic Acid 1 Mandelic Acid Prevents Body Odour Brightens Skin Exfoliates Underarm Fades Pigmentation Kills Bacteria For Sensitive Skin Aqua Fragrance Alcohol Free 40ml In Stock COD