CFS CREATIVE FRAGRANCE SERIES CFS Cargo White Unisex Deodorant Body Spray Long Lasting Freshness Combo 400 Millilitre

CFS CREATIVE FRAGRANCE SERIES CFS Cargo White Unisex Deodorant Body Spray Long Lasting Freshness Combo 400 Millilitre

Key Features: - Long-lasting freshness - Unisex fragrance - Comes in a convenient spray bottle for easy application

For whom: - Suitable for both men and women - Ideal for those who appreciate a fresh and long-lasting scent

Pros: - Provides all-day odor protection - The unisex fragrance is versatile and appealing to a wide range of individuals - Convenient spray bottle allows for easy application on-the-go

Cons: - May not be ideal for those with sensitive skin or allergies to certain ingredients in the formula.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumer preferences for long-lasting freshness.	BusinessToday, Outlook
Brand Strength	20	10	Established brand reputation in the Indian market.	TOI, Hindu
Category Momentum	20	15	Growing demand for deodorants in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	BusinessLine, LiveMint
Competition	10	9	Facing strong competition from established and emerging brands in the deodorant segment.	ET, BusinessToday
Use-case Advantage	5	2	Addresses the need for a unisex long-lasting deodorant in the Indian market.	Outlook, TOI
Final Market Score	100	66/100 (3.30/5)	Competitively priced deodorant with strong feature fit for Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—