Bombay Shaving Company Roll On Deo For Active Men Perfect for Gym Sports Fitness enthusiasts Underarm antiperspirant Roll on deo for body odour All day odour protection Aqua fragrance Gentle on skin Fades Underarms Darkness

Bombay Shaving Company Roll On Deo For Active Men Perfect for Gym Sports Fitness enthusiasts Underarm antiperspirant Roll on deo for body odour All day odour protection Aqua fragrance Gentle on skin Fades Underarms Darkness

Key Features: - Long-lasting fragrance that keeps you smelling fresh all day - Provides effective protection against body odor - Contains skin-friendly ingredients that are gentle on the skin - Helps in fading underarm darkness over time
For whom: - Active men who engage in physical activities like gym, sports, and fitness - Those looking for a reliable and long-lasting deodorant that provides all-day odor protection
Pros: - Long-lasting fragrance - Effective protection against body odor - Gentle on the skin - Helps in fading underarm darkness
Cons: - Some users may find the fragrance too strong - May not provide sweat protection for heavy perspiration events

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting odor protection and skin-friendly formula	India Today
Brand Strength	20	18	Established brand with strong customer loyalty	Brand Equity
Category Momentum	20	15	Deodorant market growing rapidly in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorants	Business Standard
Competition	10	8	Facing competition from established and emerging brands	Economic Times
Use-case Advantage	5	5	Tailored for active men with gym and sports focus	Fitness Magazine
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive features, facing growing market competition

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—