Axe Musk Deodorant Body Spray for Men 48H Odour Protection With Lavender Geranium and Vanilla notes 150ml

Axe Musk Deodorant Body Spray for Men 48H Odour Protection With Lavender Geranium and Vanilla notes 150ml

Key Features: - Provides 48 hours of odor protection - Features a refreshing blend of lavender, geranium, and vanilla notes - Convenient 150ml size ideal for on-the-go use - Helps keep you feeling fresh and confident all day long

For Whom: This deodorant body spray is specifically designed for men who want long-lasting odor protection and a subtle, masculine scent throughout the day.

Pros: - Long-lasting odor protection for up to 48 hours - Refreshing scent blend of lavender, geranium, and vanilla - Convenient size for easy application on-the-go - Helps men feel fresh and confident all day

Cons: - Some may find the scent too strong or overpowering - May not be suitable for individuals with sensitive skin or allergies to fragrance ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	150ml size and 48H odor protection align well with Indian consumer preferences.	Livemint, Financial Express
Brand Strength	20	10	Axe is a well-established brand in the Indian market.	Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for deodorants in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Business Today, CNBC TV18
Competition	10	6	Facing competition from other popular deodorant brands in India.	The Print, Moneycontrol
Use-case Advantage	5	5	Offers long-lasting fragrance suitable for daily use.	Business Insider
Final Market Score	100	66/100 (3.30/5)	Axe Musk Deodorant Body Spray for Men is well-positioned in the Indian market with a competitive offering.

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