Axe Excite Deodorant Body Spray for Men 48H Odour Protection Crisp Coconut Black Pepper Scent 150ml

Axe Excite Deodorant Body Spray for Men 48H Odour Protection Crisp Coconut Black Pepper Scent 150ml

This Axe Excite Deodorant Body Spray is designed to provide 48-hour odor protection, keeping you feeling fresh and confident all day long. The crisp coconut and black pepper scent is invigorating and masculine, making it a great choice for men who want to smell great.

Key Features: - Provides 48-hour odor protection - Crisp coconut and black pepper scent - Easy-to-use body spray format - Masculine and invigorating fragrance

For whom: This deodorant body spray is perfect for men who lead active lifestyles and want a long-lasting, masculine scent that will keep them feeling fresh throughout the day.

Pros: - Long-lasting odor protection - Masculine and invigorating scent - Easy-to-use spray format

Cons: - Some users may find the scent too strong - Not everyone may enjoy the coconut and black pepper fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut and black pepper scent aligns with current consumer preferences.	Mint
Brand Strength	20	18	Axe is a well-established brand in the Indian market.	Brand Equity
Category Momentum	20	15	Strong growth in deodorant market in India.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar deodorants in the market.	Business Standard
Competition	10	8	Facing strong competition from other popular deodorant brands.	The Economic Times
Use-case Advantage	5	5	Long-lasting odor protection for active Indian men.	Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Axe Excite Deodorant is well-positioned in the competitive Indian market.

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