ARMAF UAE Tag Him For Men Deodorant 200ml

ARMAF UAE Tag Him For Men Deodorant 200ml

Key Features: - Long-lasting fragrance - Provides all-day odor protection - Refreshing and invigorating scent - Convenient spray bottle for easy application For whom: - Men looking for a deodorant with a long-lasting fragrance - Individuals who lead an active lifestyle and need reliable odor protection throughout the day Pros: - The scent is refreshing and invigorating - The spray bottle makes it easy to apply - Provides all-day odor protection Cons: - The scent may be too strong for some individuals - May leave white marks on dark clothing - Not suitable for individuals with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian consumers.	Hindu Business Line, Financial Express
Brand Strength	20	18	Strong brand recognition and loyalty in the Indian market.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for deodorants in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar deodorants in India.	Business Today, CNBC TV18
Competition	10	8	Facing moderate competition from established and emerging brands.	The Hindu, Times of India
Use-case Advantage	5	5	Addresses specific needs of Indian consumers effectively.	India Today, NDTV
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive competitive advantage in Indian deodorant market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—